Privacy Policy — How 54bd Protects Your Data

54bd ("we", "us", "our") operates the online casino and sports betting platform available at https://54bd.lat (the "Platform"). We are committed to protecting the privacy and personal data of every player who registers and uses our services. This Privacy Policy sets out the types of personal data we collect, the purposes for which we use it, the circumstances in which we may share it, and the security measures we apply to keep it safe.

This Privacy Policy applies to all users of the 54bd Platform, including registered account holders, visitors who browse the Platform without registering, and any person who contacts our support team. By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal data as described herein.

This Privacy Policy should be read together with the 54bd Terms & Conditions, which govern your use of the Platform more broadly. Where a specific provision in this Privacy Policy conflicts with the Terms & Conditions, this Privacy Policy takes precedence with respect to data protection matters.

We review and update this Privacy Policy periodically to reflect changes in our data practices, legal obligations, or the services we offer. The effective date at the top of this document reflects the date of the most recent revision. We will notify registered players of material changes via a notice within the Platform or by email.

54bd collects personal data in several categories depending on how you interact with the Platform. The following table summarises the categories of data we collect and examples of the specific data points within each category:

We do not collect special categories of sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data for identification purposes, or health data, unless specifically required by applicable law or for responsible gaming assessment purposes (for example, if you voluntarily disclose information relating to a gambling problem when requesting self-exclusion).

54bd collects your personal data through the following channels:

• Direct interactions: When you register an account, complete identity verification, make a deposit or withdrawal request, contact our support team, respond to a survey, or participate in a promotion, you provide data to us directly.
• Automated technologies: When you browse or use the Platform, we automatically collect Technical Data and Usage Data via cookies, server logs, web beacons, and similar tracking technologies. See Section 8 (Cookies & Tracking) for full details.
• Payment processors: When you initiate a deposit or withdrawal, our payment partners (bKash, Nagad, Rocket, Upay, Visa network processors) may share transaction confirmation data with us to reconcile your account balance.
• Identity verification providers: To comply with our age and identity verification obligations, we may use third-party KYC (Know Your Customer) service providers who process the documentation you submit and return a verification outcome to us.
• Game providers: Game providers integrated into the 54bd Platform (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may share aggregated session and gaming activity data with us for the purposes of account reconciliation and dispute resolution.
• Publicly available sources: In limited circumstances — for example, where we have a legal obligation to screen for sanctions or fraud — we may cross-reference your data against publicly available databases or commercially available risk-screening services.

54bd uses the personal data we collect for the following purposes:

• Account creation and management: To register your account, authenticate your identity at login, manage your preferences, and maintain the ongoing relationship between you and 54bd.
• Age and identity verification: To comply with our obligation to verify that all players are aged 18 or above and are who they claim to be before processing withdrawals or granting access to the full range of Platform features.
• Payment processing: To process your deposit and withdrawal requests, reconcile your account balance, and maintain accurate financial records of all transactions in BDT.
• Providing gaming services: To deliver casino games, live dealer tables, slots, crash games, and sports betting markets to you in accordance with your account settings and applicable game rules.
• Bonuses and promotions: To determine your eligibility for promotional offers, credit bonuses to your account, and track wagering requirement fulfilment.
• Responsible gaming: To monitor your gaming activity for patterns that may indicate problem gambling behaviour, to enforce deposit limits and self-exclusion requests, and to fulfil our duty of care obligations to players.
• Customer support: To respond to your queries, resolve complaints, and maintain records of support interactions for quality assurance and audit purposes.
• Security and fraud prevention: To detect and prevent unauthorised account access, multi-accounting, bonus abuse, money laundering, and other fraudulent or illegal activities on the Platform.
• Legal compliance: To comply with applicable legal and regulatory requirements, respond to lawful requests from government or law enforcement authorities, and maintain records as required by law.
• Platform improvement: To analyse aggregated usage patterns, troubleshoot technical issues, and improve the performance, design, and content of the Platform for all users.
• Marketing communications: Where you have provided consent, to send you promotional emails or notifications about new games, bonuses, tournaments, and seasonal offers relevant to the Bangladesh market. You may withdraw consent at any time by updating your communication preferences in your account dashboard or by contacting support.

54bd processes your personal data on the following legal bases:

Where we rely on legitimate interest as our legal basis, we have assessed that our legitimate interest does not override your fundamental rights and freedoms as a data subject. If you have questions about any specific processing activity and the legal basis we rely on, you may contact our support team for further information.

54bd may share your personal data with the following categories of third parties:

• Payment service providers: bKash, Nagad, Rocket, Upay, and Visa network processors receive the transactional data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by applicable financial regulations.
• Identity verification providers: Third-party KYC providers receive identity documents and personal details you submit for verification purposes. These providers are contractually bound to use your data only for the specific verification purpose and to apply appropriate security standards.
• Game providers: Game software providers integrated into the Platform (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi) receive the minimum data necessary to deliver their games to your account, including session tokens and account identifiers. They do not receive your full identity or payment data.
• IT and hosting providers: Third-party providers who supply server infrastructure, content delivery, database management, and related technical services may process personal data on our behalf as data processors, under strict contractual data processing agreements.
• Fraud and security screening services: Where necessary to protect the Platform and its users, we may share limited data with fraud-detection and anti-money-laundering screening services.
• Legal and regulatory authorities: Where required by applicable law, court order, or a lawful request from a competent authority, 54bd may disclose personal data to government bodies, law enforcement agencies, or regulatory authorities. We will notify you of any such disclosure where we are legally permitted to do so.
• Business transfers: In the event of a merger, acquisition, restructuring, or sale of all or part of 54bd's business, your personal data may be transferred to the acquiring entity, provided that the recipient agrees to process your data in accordance with this Privacy Policy.

All third parties to whom we disclose personal data are required to maintain the confidentiality of that data and to use it only for the specific purpose for which it was shared. 54bd does not authorise any third party to use your personal data for their own independent marketing or commercial purposes.

54bd takes the security of financial data with the utmost seriousness. When you make a deposit or request a withdrawal using bKash, Nagad, Rocket, Upay, or a Visa card, the following data handling practices apply:

• Full payment credentials (such as your mobile banking PIN or full card number) are never transmitted to or stored on 54bd servers. All sensitive payment authentication is handled directly by the respective payment service provider through secure, encrypted channels.
• 54bd stores only a tokenised or partial reference to your payment method (for example, the last four digits of a card, or a masked mobile wallet identifier) sufficient to match future transactions to your account.
• Transaction amounts, dates, and references are stored in your account transaction history in BDT and are accessible from your account dashboard.
• All payment data transmitted between your device, our Platform, and payment processors is protected by SSL/TLS encryption to prevent interception in transit.
• Payment data is retained for the period required by applicable financial record-keeping regulations and our internal audit requirements. See Section 10 (Data Retention) for details.

54bd will never request your full bKash PIN, Nagad PIN, or card CVV number through any channel, including live chat, email, or phone. If you receive a communication purporting to be from 54bd requesting such information, treat it as fraudulent and contact our support team immediately.

The 54bd Platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure user experience. Cookies are small text files stored on your device when you visit a website. They allow the Platform to recognise your device, remember your preferences, and maintain your session security.

The following categories of cookies are used on the 54bd Platform:

• Strictly necessary cookies: Required for the Platform to function. These include session cookies that maintain your login state, security tokens that protect against cross-site request forgery, and cookies that remember your language and currency preferences. These cookies cannot be disabled without breaking core Platform functionality.
• Functional cookies: Used to remember your account preferences, game settings, and responsible gaming configurations so that you do not need to re-enter them each session.
• Analytics cookies: Used to collect aggregated, anonymised data about how users navigate the Platform, which pages are most visited, and where users encounter errors. This data helps us improve the Platform experience. Analytics data does not identify you personally.
• Security cookies: Used to detect and prevent fraudulent login attempts, multi-accounting, and other suspicious activity patterns.

You can manage cookie preferences through your browser settings. Most modern browsers allow you to refuse non-essential cookies, delete existing cookies, or receive a notification when a new cookie is set. Please note that disabling strictly necessary cookies may impair your ability to use the Platform, including the ability to log in and maintain a session.

54bd does not use third-party advertising or retargeting cookies. We do not share cookie-derived data with advertising networks or social media platforms.

54bd applies a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encryption in transit: All data exchanged between your browser or mobile device and our servers is encrypted using SSL/TLS protocols.
• Encryption at rest: Sensitive personal data stored in our databases — including identity documents and financial records — is encrypted at rest using industry-standard encryption algorithms.
• Access controls: Access to personal data within 54bd is restricted to staff members and systems that have a specific, documented need to access that data for operational purposes. Role-based access controls and audit logging are in place.
• Password security: Player account passwords are stored in hashed form using a modern cryptographic hashing algorithm. Plain-text passwords are never stored.
• Intrusion detection: We employ network monitoring and intrusion detection systems to identify and respond to suspicious activity targeting our infrastructure.
• Incident response: In the event of a data security incident that affects your personal data, 54bd has procedures in place to contain the incident, assess its impact, and notify affected players and relevant authorities as required by applicable law.

While 54bd takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You are also responsible for maintaining the security of your own account by using a strong password, not sharing your login credentials, and notifying us immediately if you suspect unauthorised access.

54bd retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve any disputes or enforce our agreements. The following general retention periods apply:

Where personal data is no longer required for any of the purposes listed above, 54bd will securely delete or anonymise it. Anonymised data — from which individual players can no longer be identified — may be retained indefinitely for analytical and statistical purposes.

If you request the deletion of your personal data and there is no overriding legal obligation requiring us to retain it, we will process your deletion request within a reasonable timeframe and confirm when it has been completed.

As a 54bd account holder, you have the following rights with respect to your personal data. To exercise any of these rights, please contact our support team using the details in Section 14.

• Right of access: You have the right to request a copy of the personal data we hold about you. We will respond to access requests within a reasonable timeframe and at no charge for standard requests.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. You can also update basic account information directly from your account dashboard.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where you object to processing and there is no overriding legitimate interest. This right is subject to any legal retention obligations 54bd must fulfil.
• Right to restrict processing: You may request that we temporarily suspend the processing of your personal data in certain circumstances, for example while we investigate a dispute about the accuracy of your data.
• Right to data portability: Where processing is based on your consent or on a contract and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing that is based on our legitimate interests. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests, or unless the processing is necessary for legal claims.
• Right to withdraw consent: Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

54bd will not discriminate against you for exercising any of these rights. Exercising your rights will not affect the availability of Platform services to you, except in circumstances where the data in question is strictly necessary to deliver those services (for example, we cannot operate your account without holding your registration and identity data).

54bd employs age verification procedures at the point of registration and may request documentary proof of age at any subsequent point during a player's use of the Platform. All players are required to confirm at registration that they are at least 18 years of age.

If you are a parent or guardian and you believe that a minor in your care has registered on the 54bd Platform, please contact our support team immediately at [email protected]. We will investigate and take appropriate action as quickly as practicable.

We strongly recommend that parents and guardians use parental control software to restrict access to online gambling platforms on devices used by minors. 54bd actively supports responsible gaming and the protection of vulnerable individuals, including underage persons, as a core part of its operational values.

54bd reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, the services we offer, applicable legal requirements, or guidance from data protection authorities. The effective date at the top of this document will be updated each time we make a revision.

Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will take reasonable steps to notify registered players in advance. Notification may be delivered via an in-Platform banner, a message to your registered email address, or a notice in your account dashboard.

Where changes are minor or administrative in nature (such as correcting a typographical error or clarifying existing language), we may update the Policy without prior notice beyond updating the effective date.

Your continued use of the 54bd Platform after the publication of an updated Privacy Policy constitutes your acknowledgement and acceptance of the revised terms. If you do not accept a revised Privacy Policy, you should cease using the Platform and contact our support team to request account closure.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a complaint about the way 54bd has handled your personal data, please contact our support team using the following details:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via your account dashboard after logging in
• WhatsApp: +880 1700 000000 (plain text — not a clickable link)
• Response time: We aim to acknowledge all written privacy enquiries within 24 hours and to resolve them within 30 days where practicable.
• Hours: Support is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)

If you are not satisfied with our response to a privacy complaint, you may have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. 54bd is committed to working constructively with any such authority to resolve complaints in a timely and transparent manner.